{"product_id":"wella-color-touch-demi-permanent-colour-60ml","title":"Wella Color Touch Demi-Permanent Colour 60ml","description":"\u003cdiv class=\"fresnel-container fresnel-greaterThanOrEqual-desktop fresnel-:R4ksid6: sc-8b562bc1-0 heNtfM\"\u003e\n\u003cdiv class=\"sc-e078a01b-0 hfmHtQ\"\u003e\n\u003cdiv class=\"sc-e078a01b-3 jqMBkk\"\u003e\n\u003cdiv class=\"sc-e078a01b-5 OxZGQ\"\u003e\n\u003cdiv class=\"sc-e078a01b-2 bllwbQ\"\u003e\u003cspan\u003eColor Touch creates uncompromised vibrancy and shine with its ammonia-free*, vegan formula including innovative built-in Metal Purifier for true-to-tone vibrancy no matter the hair condition. Perfect for clients who like to change their tone more often.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"sc-e078a01b-2 bllwbQ\"\u003e\n\u003cul\u003e\n\u003cli\u003eMore than 90 vibrant shades for stunning shiny results\u003c\/li\u003e\n\u003cli\u003eVersatile demi services, including its signature Color Touch Melt\u003c\/li\u003e\n\u003cli\u003eUp to 70% grey coverage with soft regrowth**\u003c\/li\u003e\n\u003cli\u003eBeautifully fades over 28 washes\u003c\/li\u003e\n\u003cli\u003eNo drip formula for a precise application\u003c\/li\u003e\n\u003cli\u003eNo ammonia \u003cspan\u003e*Except Color Touch Plus which is low-ammonia\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePure Naturals, Deep Browns, Vibrant Reds \u0026amp; Rich Naturals: \u003c\/strong\u003eLow-commitment, flexible ammonia free multifaceted hair colour for clients that like to change their hair tone more regularly. When you seek for vibrant, rich, gentle colour. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecial Mix:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFor creative mixing or vibrant colour results. Add intensity of tone to any colour touch shade. For more edgy, creative results. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMix in a 1:2 ratio (30g cream + 60g emulsion) using 1.9% or 4% Color Touch Emulsion. \u003c\/p\u003e\n\u003cul class=\"KsbFXc U6u95\"\u003e\n\u003cli\u003e\u003cspan class=\"T286Pc\"\u003e\u003cstrong class=\"Yjhzub\"\u003e1.9% (6 Vol):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eUse for standard toning, glazing, or colour refreshing.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"T286Pc\"\u003e\u003cstrong class=\"Yjhzub\"\u003e4% (13 Vol):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eUse for up to 70% grey coverage or when a more intense, vibrant result is needed.\u003c\/span\u003e\u003cspan class=\"uJ19be notranslate\"\u003e\u003cspan class=\"vKEkVd\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eApply to clean, towel-dried hair for 20 minutes (15 with heat), or on dry hair for more intensity\u003c\/p\u003e\n\u003cul class=\"KsbFXc U6u95\"\u003e\n\u003cli\u003e\u003cspan class=\"T286Pc\"\u003e\u003cstrong class=\"Yjhzub\"\u003eBase:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eApply to\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"Yjhzub\"\u003etowel-dried, pre-shampooed hair\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor a soft result. For maximum intensity and grey coverage, apply to\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"Yjhzub\"\u003edry hair\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"T286Pc\"\u003e\u003cstrong class=\"Yjhzub\"\u003eTechnique:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eApply evenly from roots to ends for a full-head application. If treating regrowth, apply to the roots first and pull through the lengths for the final 5 minutes\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"10\/0 Lightest Blonde","offer_id":67786630922349,"sku":"lqr1792332825251","price":9.32,"currency_code":"USD","in_stock":true},{"title":"10\/05 Lightest Blonde Natural Mahogany","offer_id":67786630955117,"sku":"rhf1792332825252","price":9.45,"currency_code":"USD","in_stock":true},{"title":"9\/0 Very Light Blonde","offer_id":67786630987885,"sku":"jzq1792332825253","price":9.32,"currency_code":"USD","in_stock":true},{"title":"9\/01 Very Light Blonde Natural Ash","offer_id":67786631020653,"sku":"pqk1792332825254","price":8.65,"currency_code":"USD","in_stock":true},{"title":"9\/03 Very Light Blonde Natural 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